My Photo

Oxford England

  • The End of the Road
    These photos are separated from my Travels album because Oxford is something of a second home. I still manage to visit it several times a year. So the pathway between Manotick and Oxford is well trodden and I can likely do it with my eyes closed - and probably have on more than one occasion.

Royal Roads University

  • Hatley Castle
    This series of photographs was taken over the last few years. I have stayed at the campus of Royal Roads on several occasions and I have been repeatedly impressed by the grounds. They are in many ways a little-known treasure.


  • Kafka Statue
    Here is a selection of pictures I have taken during my travels over the last few years. I am very obviously an amateur photographer and it is not uncommon for me to forget my camera altogether when packing. What the pictures do not convey is the fact that in these travels I have met, and gotten to know, a great many interesting people.

Manotick Ontario

  • Springtime in Manotick
    Manotick Ontario Canada is the part of Ottawa that I call home. Much of Manotick stands on an island in the Rideau River. Interestingly, the Rideau Canal, which runs through and around the river, was recently designated a World Heritage Site by the United Nations. So this means that the view from my backyard is in some way on a similar par with the Egyptian Pyramids - although the thought strikes me as ridiculous.
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« The Challenge of Managing Intelligent Content | Main | Architecting Information and Engineering Content »

February 07, 2010


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Milan Davidovic

Having not been involved with content as an *enterprise* concern, I can't tell whether this advice applies equally well to existing content and to new enterprises where the content has yet to be created. Is there anything you could add that's of particular relevance to the latter? Or is that another blog post altogether (perhaps yet to be written, perhaps existing elsewhere already)?

Joe Gollner

In the case where content already exists, I have discussed this circumstance in more detail on the Content Wrangler site. In the case where an enterprise is brand new and a green field stretches out before the content designers, I have not addressed that circumstance. To be honest, I had not given it much thought because it is not a circumstance you encounter too often. Or perhaps I should say that when new enterprises appear they sort of just "happen" and when they pause to think about their content they find they have already managed to create a body of legacy documentation that needs to be considered.

If an enterprise did however pause to think about its content before creating a legacy collection, perhaps because it was going to be central to its offering, then that would be a very interesting circumstance. It would be interesting because there would still be challenges, but this time of a different type. The main challenge would be that there would be no current operations against which to measure and evaluate initial investments. I imagine that an incremental release strategy would still be advantageous and there would be potentially extra value in the metering and measurement services being grafted into the content, components and capabilities. So maybe this is a good thought experiment to run through because I suspect that kick-starting the feedback loop would represent a key challenge to overcome.

Very interesting idea, Milan. If I wake up at 03:00am this morning, I know who to blame...or thank...

Milan Davidovic

Thinking about content in advance might be an interesting topic to develop and then take around to places where entrepreneurs get together to talk about starting up new businesses...

Joe Gollner

This would indeed be an interesting topic to develop and then to offer to entrepreneurs for consideration. I again suspect that this would be a non-starter for most entrepreneurs but perhaps this should change. Certainly, ventures that are focused on "content" as an integral part of their value proposition should pause to consider how that content might be designed so as to permit as broad an exploitation model as possible. This same strategy would also show its worth if the venture wanted to try a number of exploitation models, with the content strategy being geared to helping keep the cost of each implementation as low as possible. The cost of experimentation and evolution would be thus kept low enough to be sustainble and this may make sense in these circumstances. Of course, the majority of entrepreneurs in my experience (or at least a significant proportion of them) are not really into strategies or even ideas per se - beyond of course the frentic promotion of the "next big thing".

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