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Oxford England

  • The End of the Road
    These photos are separated from my Travels album because Oxford is something of a second home. I still manage to visit it several times a year. So the pathway between Manotick and Oxford is well trodden and I can likely do it with my eyes closed - and probably have on more than one occasion.

Royal Roads University

  • Hatley Castle
    This series of photographs was taken over the last few years. I have stayed at the campus of Royal Roads on several occasions and I have been repeatedly impressed by the grounds. They are in many ways a little-known treasure.


  • Kafka Statue
    Here is a selection of pictures I have taken during my travels over the last few years. I am very obviously an amateur photographer and it is not uncommon for me to forget my camera altogether when packing. What the pictures do not convey is the fact that in these travels I have met, and gotten to know, a great many interesting people.

Manotick Ontario

  • Springtime in Manotick
    Manotick Ontario Canada is the part of Ottawa that I call home. Much of Manotick stands on an island in the Rideau River. Interestingly, the Rideau Canal, which runs through and around the river, was recently designated a World Heritage Site by the United Nations. So this means that the view from my backyard is in some way on a similar par with the Egyptian Pyramids - although the thought strikes me as ridiculous.
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« The Consolations of Content Management | Main | Book Review: The Content Pool by Alan J. Porter »

April 07, 2012


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Rahel Bailie

Thank you, Joe, for opening up the discussion. In not such eloquent terms, I've been saying that many discussions about digital strategy, web strategy, [name it here] strategy has actually been content strategy by another name. Because it all comes down to content, what we do with content, and more and more, how we do what we do with content.

That you posit that we've been stuck in a loop is both sad and yet so predictable. Just as each generation discovers drinking and sex, so it seems that each new generation of content and/or development and/or project management discovers the things they think make the industry tick. It's never a static loop - there are iterations that move things forward - but it is, nevertheless, loop-like (or, depending on your grammatical preference, loopy).

If anyone can drive the discussion to a helpful level of abstraction, it is you and your esteemed counterparts (Ann Rockley, Bob Boiko, and a handful of others come to mind). I, for one, will be watching this space for updates and inspiration.


What a panel. Wish I could have been there to see that session.

Had to smile at your line, "As I can on almost any topic, I could take this further."

This line especially strikes a chord: "a key aspect of the Content Strategist's role is helping the performance artists to see and understand the predicament in which they find themselves." Hear, hear!

(Nice to have you back blogging, Joe.)

Joe Gollner

Thanks for your note Rahel.

First off, I don't think that you should be underselling your contributions to this discussion - in terms of either elegance or influence (:-] To be honest, coming as I do from a somewhat different sphere, I feel like the novice asking slightly off-target questions and out-in-left-field analogies.

Secondly, when it comes to improvement being evident in successive generational cycles - I sure hope that this is so. In reading a couple of eBooks recently, which seemed to have been published from the print format by chimpanzees, I am not so sure that this is indeed so.

Thirdly, some abstraction is certainly called for. But abstraction (which could really be swapped in as my middle name - and it would keep my initials intact so this is perhaps what my parents had in mind) is a dish best served cold (as Khan declares of revenge at the outset of Star Trek: the Wrath of Khan). Our challenge will be to make it palatable.

Joe Gollner

And thanks Marcia for your words of encouragement. I have been so busy of late that just when I should be ramping up on my blog, I have let a few months slip by.

The line that made you smile, I now see, can be taken in a number of ways. As with many an utterance, perhaps not all of the meanings were intended and this might not make them any less true. As people who know me know all too well I can "go on" at length on topics even without the slightest shred of background knowledge - in these cases forced to proceed from "first principles". Another read on this sentence can be traced to the influence on me of one Francis Bacon who cavalierly declared (back in Shakespeare's time) "I claim all knowledge as my province". I have been driven by this quixotic quest ever since - so I blame him for the overweening pride being exhibited as well.

Oh yes, I remember that I owe you some manuscript feedback...

And on the SXSW panel on Content Strategy, it was really interesting. And very well attended - there were people lining the walls and staked out on the floor in a very large room. One review of the session ( went like this:

“Content planning is a noble thing that doesn’t get done enough.” —from the session “Content Strategy is Super-Hard,” a session featuring rock stars of content Kristina Halvorson, Mark McCormick, Karen McGrane, Joe Gollner and Erin Kissane. Seriously, in some circles, that’s like seeing Led Zeppelin get back together.

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